JSON Serializer in NSB 3.0

I was answering a question over on SO and I discovered that there is a JSON/BSON serializer built-in to 3.0. It seems like it would be possible with a a bit more digging that you could build upon my hack to expose NSB as a REST endpoint and skip the WCF serialization and jump right down into NSB(assuming WCF is configured to use the JSON format).